ABOUT US…

ELI (formerly CAROLINA) is a modern bohemian, artful fashion boutique that reflects both nature’s light and color within the space & its offerings. Our simple mission is to inspire & guide those looking to enhance their personal style with warm, timeless pieces true to our “California cool” aesthetic. All handpicked by owner Eli Loftus, our selection of predominantly female owned brands include both local and international designers.. Ulla Johnson, Alix of Bohemia, forte_forte, Isabel Marant, Freda Salvador, Brother Vellies, Marie Lichtenberg, Brent Neale, Uniform Object, Darius Jewels and Scosha are some of the designers you will find in this jewel box.